Visual Content Creation
CONTENT DEVELOPMENT AND CAMPAIGNS EXECUSION OF A PREMIUM AND SUSTAINABLE CHILDREN’S INTERIOR BRAND
Cam Cam Copenhagen creates premium, sustainable interior design for little loved ones. Combining contemporary Scandinavian simplicity with classical architectural heritage, poetic prints, and a delicate colour palette, Cam Cam Copenhagen offers enriching environments for families.
The main objective was to strengthen the company’s online presence and build a brand universe that can be more engaging. I have explored the space of digital marketing while taking the lead on the creatives - providing the company’s digital agency with the ads design for different markets, supporting e-commerce team with weekly updates of the website’s landing page, assisting design and commercial team with the content, redesigning SoMe templates, creating B2B and B2C weekly newsletters, etc. In essence, we have created a user-friendly and engaging content that clients and customers have resonated with, resulting in reaching the campaign and sale objectives, increase in SoMe followings and engagement and strengthening the branding for the existing and new customers.
CONTENT CREATION | ART DIRECTION | ADVERTISEMENT DESIGN | SOCIAL MEDIA TEMPLATES | DIGITAL & PRINT DESIGN | B2B & B2C NEWSLETTERS
Examples of ads design in story format in four languages (Danish, German French and Dutch)
Example of the stock sale still image ad template in two different formats
Example of B2C newsletters with different themes - Introducing a new print, birthday sale campaign, featuring new products and Christmas gift guide