Mr_Chef

CHALLENGING ARIETE’S DESIGN EXPRESSION

Mr_Chef is a multi-cooker, created in collaboration with the Italian company Ariete, specialized in the small household appliances sector, with the aim of always looking ahead and finding new answers to the changing needs of consumers.

The majority of the household appliances on the market have a very similar shape in black, white, grey, or red color tones. To make Ariete stand out, we proposed a semi-circular/semi-hexagonal shape of the multi-cooker, in contrast with soft colors inspired by Scandinavian neutrality and Japanese minimalism. We tried to enhance the lightness and innocence that comes with pastel colors, and convey the main quality of a multi-cooker: ease and safety because all of our kitchen needs are taken care of.

MARKET AND CONSUMER RESEARCH | MULTICOOKER DESIGN AND PROTOTYPE PRODUCTION | VISUAL COMMUNICATION | CREATIVE DIRECTION AND STRATEGY