I'm a curious designer and future thinker turned brand strategist, combining 8 years of experience in branding, marketing, and storytelling to connect ideas and turn them into reality.
I love working with creative founders to strategize and grow their businesses, specializing in pre-launch, early, and mid-stage brands.
Brand strategy (Strategy)
You need a systems thinker who can delve deep into your business vision and value proposition. I focus on integrating data with human insights to create unique brand narratives. I believe that behind every brand lies a story waiting to be told, and it’s this human element that makes branding truly impactful in business.
Brand experience (Execution)
My journey from design to brand strategy has equipped me with a deep understanding of both the executive and strategic dimensions of branding, making me a holistic brand strategist. I don’t just offer strategic advice, I roll up my sleeves to help you turn concepts into products or services that customers want and need, and bring ideas into creative, tangible results that will cut through the noise.
Trends & Insights (Research)
I connect emerging trends to the deeper, purpose-driven missions of the brands I work with. By running research and uncovering valuable insights, I provide a solid foundation for your brand’s messaging and actions—insights your team may not have the time or headspace to explore. Whether spotting avenues for global expansion or launching your brand in new markets, I help you connect the dots between trends, culture, and consumer psychology.
Creative T-shaped problem-solver who combines big-picture thinking with hands-on execution, driven by a deep curiosity for storytelling, trends, people, and cultures.
